How to view outcomes and outputs

Outcomes > Outputs is the wrong fight to pick.

Outcomes are not more important than outputs. Outcomes are strategic. They represent opportunistic value to the business that comes from solving customer problems.

Outputs are tactical. They represent value delivered to the customer that drives our business outcomes.

They're symbiotic, not parasitic...

Choosing the right outcomes enables the right outputs. Delivering the right outputs drives our desired outcomes. Both need to happen The problems start when we only focus on one.

Companies focusing only on outcomes remain in endless strategizing, research, and analysis paralysis. Companies that focus only on outputs prioritize features without vision or strategy.

It's not outcomes > outputs.

It's not outcomes < outputs.

It's outcomes + outputs.