During a design sprint you validate a big, important idea that you’ve previously researched by building a realistic, customer-testable prototype. But then what?

Every team who hasn’t, can’t or won’t innovate has a story about why the overused “I” word continues to elude them.

Over the past year we’ve all learned a lot about design sprints — the 5-day process incubated at Google Ventures to help companies solve big challenges. Here’s what the executive suite as well as leaders on the business side of operations need to know…